Employee engagement is an organizational approach which measures the extent to which employees feel passionate and motivated towards their jobs. Their desire to be a member of a team and to be fully focused on the goals that need to be achieved are defined as part of employee engagement.
Employee engagement is extremely necessary for an organization as high levels of employee engagement leads to increased levels of productivity and improves their standing in the market.
It’s also important from an employee’s point of view since it triggers them for higher growth and boosts their morale and motivation.
An organization needs to regularly monitor their employees and evaluate whether their employees are confident in achieving goals and objectives. This necessary step can be achieved by measuring employee engagement. The top 5 ways an organization can measure employee engagement are as follows:
- Individual Meetings: One-on-one meetings with employees are a great source of evaluating employee engagement. Topics such as what motivates the employees, their level of interest, and in what light they view the organization and fellow colleagues. These meetings give the higher hierarchy a sense of an employee’s involvement and behavior.
- Surveys: A well-drawn up and conducted survey can reveal information that was previously concealed or not thought of. A suitable list of questions that employees must answer honestly and without repercussions can prove to be a great source of probing employee engagement levels. The survey should be a mix of both open-ended and closed-ended questions and also ask for employee opinion and feedback.
- Observation: The simple act of observing the work-space and the employee’s behavior during work hours should give a good enough idea to the manager regarding employee engagement. A motivated employee will coordinate with coworkers and have a proactive approach. Whereas the less engaged employee will look to complete just the bare minimum.
- Customer Satisfaction: A study concluded that there is a direct correlation between customer satisfaction and employee engagement. Customer satisfaction is the by-product of high levels of employee engagement. Only highly engaged employees tend to go the extra mile in order to attract and maintain a loyal and steady customer base.
- Performance Appraisal: A performance appraisal is a periodic assessment of employees to find out whether they are achieving targets and operating within pre-established criteria and if organizational objectives are followed out adequately.
To conclude, employee engagement is necessary for organizations in order to increase sales, meet goals, and have satisfied customers. Without highly motivated employees, there will be considerable problems for the organization.
The business should measure employee engagement periodically and put adequate measures in place to rectify an ongoing problem regarding employee motivation and productivity levels. A highly motivated workforce is capable of moving mountains and could prove extremely beneficial for the organization in the short and long term.
Low and dropping levels of employee engagement can cause more significant problems such as high employee turnover and low levels of customer satisfaction; and hence, firms should employ the best resource to keep employees motivated and hungry for more success.